24 Apr 2018 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Management issue 1, 2016 is now out!


Leisure Management bloggers:

Liz Terry
Leisure Media

Kate Cracknell
Health Club Management

Eva McDiarmid
Chief Executive,

Kurt Janson
Policy Director,
Tourism Alliance

Ufi Ibrahim
Chief Executive,
British Hospitality Association

Philippe Rossiter
Chief Executive,
Institute of Hospitality

Aleatha Ezra
Director of park member development,
World Waterpark Association

Gareth Edwards
Director of Education,

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

John Goodbody
Sports Journalist

Peter Ducker
Chief executive,
Institute of Hospitality

Sam Coulstock
Customer Relationship Director,

Katie Barnes
Managing Editor,
Spa Business

Edwina Hart
Minister for Business,
Welsh Assembly Government

Tim Lewthwaite
Publications manager,
Association of Zoos and Aquariums

Maria Zolotonosa
Project Manager,

Linda Cendes
Program Assistant, Comms,

Julie Becker
Communications and Events Manager,

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,

Antonio Gomes Da Costa
Co-ordinator of PLACES,

Jean-Guy de Gabriac
Founder/ CEO,
Tip Touch Academie

Leah De Silva
Business development director,

Jean-Baptiste Desbois
Director General,
Cité de l'espace

Hans Gubbels
Continium Discovery Center, NL

Adrian Mahon

Chris Marriott
Capita Symonds

Valentina Montalto
EU consultant,
KEA European Affairs

Malcolm Roughead
Chief Executive,

Dee Smith
Head of Programmes,

Andrew Wade
Lawrence Graham LLP

Value of domestic breaks

17 Aug 2015
by Eva McDiarmid, Chief Executive, ASVA
Research indicates that the perfect UK holiday is in a cottage with a sea view, that the break is no shorter than 10 days in total and that this idyllic cottage is not much more than a mile from the local pub

In terms of the weather, to say this summer has been a disappointment is probably a major understatement.

Research undertaken recently by ATS Euromaster, and published at the end of last month, found that 75 per cent of Brits plan to take a holiday in the UK this year. The sample size was 2000 and also found that of those who had already been away, 72 per cent had stayed in the UK. The main reasons given for opting out of an overseas holiday were to leave home and arrive at the destination the same day with time to spare - an average journey time of no more than 167 minutes was noted. And queues at the airport check in and security screening were cited by 55 per cent of respondents as negative factors that influenced their decision to stay in the UK.

The same research indicates that the perfect UK holiday apparently is in a cottage with a sea view, that the break is no shorter than 10 days in total and that this idyllic cottage is not much more than a mile from the local pub (obviously mindful of keeping the local roads safe!) and not too far from a filling station. (More remote parts of the country were probably doing quite well on the tick list until the issue of the proximity of a filling station was noted.) Whilst we are on holiday in the UK we like to eat fish and chips by the sea (mind the seagulls!), be close to local shops, seek out local farm shops, visit British landmarks and last but not least - the National Trust!

Now some of this contrasts with other research just published by the latter which shows that visits to National Trust (England and Wales) coastal properties are down by 20 per cent this year. The YouGov findings from 5047 adults indicate that just 42 per cent have visited the coast for a day visit this year. This compares with 62 per cent in 2005 – a 20 per cent drop in just 10 years. There may also be a generational element with 18- to 24-year-olds feeling less connected to the coast than the 55+ year olds. The main barriers are apparently that coastal resorts are too busy when the sun shines (and Benidorm isn’t?) and that seaside visits are expensive.

This apparent trend must hold some concerns but at the same time, it does seem that Brits do like to take domestic breaks. Surely that must be an opportunity? We have such a large coastline that seaside breaks are in our DNA but are we evolving? The research does tell us what folks like to do when they are away and we have those in abundance – pubs, fish & chips, farm shops/ local produce and landmarks. And that’s what holiday makers, short break takers and day visitors seem to be looking for in rural and urban locations as well as at that idyllic cottage overlooking the sea.

It has been a disappointing year weather wise and this experience may influence future choices when the decision about where to holiday is taken. However, attractions also have a huge day visitor market which is a distinct advantage over accommodation providers. In addition, the day visit market is not confined to just the main summer months and school holidays. And although there is still some seasonality (more pronounced in the more peripheral locations) the presence of a visitor attraction or landmark does make a destination more attractive especially if there is a pub nearby!

Tags: parks & countryside  hotels & hospitality  tourism  visitor attractions 

Share this story
Connect with Leisure Management
Follow us:
Download PDF
View Turning Pages
Sign up:
Instant Alerts
Print edition

Comments (0) Be the first to comment!

You must be logged in to comment.   Login | Register

Not registered? Click here to register

Recent posts by Eva McDiarmid

View more posts by Eva McDiarmid

Connect with leisuremanagement.co.uk


Latest tweets from leisuremanagement.co.uk

Latest jobs from leisuremanagement.co.uk

General Manager

Company: The Gym Group, Salary: up to £37,000 + c20% bonus, Location: Bexleyheath, UK

Strategic Development Officer

Company: Southwark Council, Salary: £38,919 - £45,438, Location: Southwark, UK

General Manager

Company: The Gym Group, Salary: up to £35,000 + c20% bonus, Location: Burnley, UK

Fitness Manager

Company: Everyone Active, Salary: Competitive, Location: Staines-upon-Thames, UK

Technical Lead

Company: Merlin Entertainments Group, Salary: Competitive, Location: Chessington, UK

Head of Marketing

Company: Legoland, Salary: Competitive, Location: Florida, USA

Guest Experience Manager (SEA LIFE)

Company: Sea Life, Salary: Competitive, Location: Orlando, FL, USA

Operations Manager

Company: Legoland Discovery Centre, Salary: Competitive, Location: Columbus, OH, USA

Operations Trainer - Events Team

Company: Legoland Discovery Centre, Salary: Competitive, Location: Chicago, IL, USA

Personal Trainer

Company: énergie group, Salary: £7.83 per hour, Location: Bethnal Green, London, UK

Operations Manager

Company: Everyone Active, Salary: Competitive rate of pay, Location: North Wembley, Wembley, UK

Personal Trainer

Company: énergie group, Salary: £7.83 per hour, Location: Leighton Buzzard, UK

Product Manager

Company: Mytime Active, Salary: £38,000 - £45,000, Location: Bromley, UK

Director of Operations

Company: Titanic Belfast, Salary: Competitive Salary & Benefits, Location: Belfast, UK

Hydrothermal Spa Designer

Company: Design for Leisure Ltd, Salary: c £40,000, Location: London, UK

Leisure Centre Manager

Company: Falkland Islands Government, Salary: £35,000 to £40,000pa, depending on qualifications and experience, Location: Falkland Islands

Spa Director

Company: WTS International, Salary: $105,000 - $110,000 Plus Bonus, Location: New York, NY, USA

Trade Sales Executive

Company: Legoland, Salary: Competitive, Location: Florida City, FL, USA

General Manager

Company: Xercise4Less, Salary: £25,000 - £30,000 + bonus [OTE £37,000 - £42,000], Location: Various, United Kingdom

Impact Sales Consultant

Company: Xercise4Less, Salary: £18,000 basic plus commission and bonus [OTE £31K – 41K], Location: National role, United Kingdom

The Leisure Media Company, Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ.
Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 |
About us | © Cybertrek Ltd