20 Nov 2017 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Leisure Management issue 1, 2016 is now out!

Blogs:

Leisure Management bloggers:

Liz Terry
CEO,
Leisure Media

Kate Cracknell
editor-at-large,
Health Club Management

Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Ufi Ibrahim
Chief Executive,
British Hospitality Association

Philippe Rossiter
Chief Executive,
Institute of Hospitality

Aleatha Ezra
Director of park member development,
World Waterpark Association

Gareth Edwards
Director of Education,
Springboard

Jennifer Fields
Communications Coordinator,
Association of Zoos and Aquariums

John Goodbody
Sports Journalist

Peter Ducker
Chief executive,
Institute of Hospitality

Sam Coulstock
Customer Relationship Director,
Springboard

Katie Barnes
Managing Editor,
Spa Business

Edwina Hart
Minister for Business,
Welsh Assembly Government

Tim Lewthwaite
Publications manager,
Association of Zoos and Aquariums

Maria Zolotonosa
Project Manager,
Ecsite

Linda Cendes
Program Assistant, Comms,
AZA

Julie Becker
Communications and Events Manager,
Ecsite

Michel Buchel
President of Ecsite and CEO of NEMO, Amsetrdan,
NEMO

Antonio Gomes Da Costa
Co-ordinator of PLACES,
Ecsite

Jean-Guy de Gabriac
Founder/ CEO,
Tip Touch Academie

Leah De Silva
Business development director,
Springboard

Jean-Baptiste Desbois
Director General,
Cité de l'espace

Hans Gubbels
Director,
Continium Discovery Center, NL

Adrian Mahon
Chair,
BALPPA

Chris Marriott
Capita Symonds

Valentina Montalto
EU consultant,
KEA European Affairs

Malcolm Roughead
Chief Executive,
VisitScotland

Dee Smith
Head of Programmes,
Springboard

Andrew Wade
Partner,
Lawrence Graham LLP

Seasonality

16 Nov 2015
by Eva McDiarmid, Chief Executive, ASVA
For all of us here trying to grow the season, it may come as a surprise that many Greek businesses close at the end of September and remain closed until May – a short five month season.

Towards the end of last month, Easyjet started actively engaging with Greek tourism leaders to try to encourage hotels , restaurants and other parts of the industry to stay open during October and November and reopen in March not May, as is currently the case.

For all of us here trying to grow the season, it may come as a surprise that many Greek businesses close at the end of September and remain closed until May – a short five month season.

The reason the airline would like the season to be extended both on the Greek mainland and more of the islands is not altruistic but based on sound business reasons.
In the wake of the beach shootings in Tunisia earlier in the year, all holiday flights to Monastir have been grounded. Tunisia had been steadily growing into a year round destination. But for now that growth has been stopped in its tracks.

Average temperatures in Greece are similar to those in Tunisia. So it does seem like a sensible idea – especially for a country still mired in a financial downturn – to encourage its operators to stay open longer and take advantage of this new demand. And now after the downing of the Russian aircraft soon after departure from Sharm el Sheikh airport at the end of October, flights to that part of Egypt will cease too – certainly in the foreseeable future. It therefore seems likely that there will be even more demand for slightly out of season breaks to sunnier climes from northern Europe and the airlines will continue to employ their business acumen to used that spare capacity to keep trading profitably.

Closer to home and despite our at times unpredictable weather, many Scottish operators have gradually been extending their season, using a variety of strategies. Indeed, some in remoter spots are staying open all year AND making it pay. Highlands & Islands Enterprise (HIE) in conjunction with other agencies and with its considerable experience in running such events, has organised a Webinar that will focus on this increasingly important area.

The session will take place on Tuesday 24th November, and run from 9.30 until 10.15. This interactive session will explore the major seasonality issues and will share some examples of best practice in the industry. You’ll hear from ‘live’ presenters including ASVA member Julie Riddell of Highland Safaris in Perthshire and you will have the opportunity to take part. Click here to access more information on the content , so you can give some thought about any questions or comments you’d like to make.

Click here to register. This could be the most valuable 45 minutes of your working day!



Tags: theme & waterparks  tourism  visitor attractions  sales & marketing 

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